CI
“Guidelines about the CI and Color System Regulations for maintaining LS group’s Identity”Development from a Device-centered Business Structure into a company that offers Total Solution
CI Manual Download- LS BLUE
- Transparency and Reliability The soft curve of the rounded Gothic font represents the determination of LS to do its best to ‘implement the highest customer satisfaction’.
- LS RED
- Challenging and Progressive Thinking The arrow represents the strong desire of the LS Group for the future and its unlimited competency as a creator of a new paradigm. Also, it symbolizes the LS vision of ‘world’s leading solutions company’.
- Color System
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color system Color Printed Spot Color Process Color RGB Color LG Film Color LG Film Color LS BULE Pantone 281C C100+M80+Y25 R10+G30+B90 LA 9669 LA 8669 LS RED Pantone 199C C8+M100+Y80 R250+G0+B45 LA 9116 LA 8116 color system Color Printed Spot Color Process Color RGB Color GREEN Pantone 312C C100+Y15 R0 + G155 + B180 BLUE Pantone 3005C C100+M30+K5 R5+G105+B160 GRAY Pantone 430C C40+K50 R125+G130+B130 SILVER Pantone 877C C40+M30+Y30+K13 R135+G130+B125 GOLD Pantone 872C C30+M40+Y80+K18 R125+G13+B13 Metalic Colors-
SILVER
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GOLD
Black & White
Black & White : If black occupies more than 40%, the word mark can be represented negatively.
A negative image can be illustrated in white, 20% black(tone down), and metallic colors.Silver/Gold-
A. Gold foil of the word mark on a gold background
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B. Silver foil of the word mark on a silver background
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C. Gold 1 on a black background
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D. Silver 1 on a black background
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E. Gold foil of the word mark on a white background
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F. Silver foil of the word mark on a white background
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